7 Characteristics of a Good Domain Name

Willox Perez April 29, 2015 7
7 Characteristics of a Good Domain Name

In the complicated, diverse world of the Internet, your name is your anchor to the Web. When you want to build a business offline, you want a good location, right? The same thing goes for online. Domains give you the opportunity to get more clients and earn more profit. It is your foundation for your online success.

To get a clear picture of a domain name is, here are the characteristics you should remember:

1. It can be used as a brand

A domain name can become a brand. It should catch people’s attention. If a domain name is brandable, people can easily connect with your site and remember it.

2. It should be short and sweet

Domains should be short. Three- to five-letter domain names sell fast. The shorter your domain name is, the better it is for your business. Try not to go more than 20 characters. Do your best to stay below 10. It is a great idea to go up to three-word domains. More than three words would be a death sentence for your site.

via freemake.com

via freemake.com

3. It should be easy to spell

A domain name must be easy to spell. The spelling should always be correct each time you recall it. If you misspell a domain name, you can end up in a page you know nothing about. If you want an easy-to-access website, you should avoid placing strange letter combinations. It should not be hard to pronounce it either.

4. It should be catchy

Good domains are easy to remember. They stick to you like glue, and they are easy to type whenever you feel like paying a visit. Complicated domain names are not easy to keep in mind. That is why sites with these difficult names lose visitors and traffic.

Entrepreneur, success, money, motivation, inspiration, wealth, cash, investing, quotes, billionaire, career success, mindset, innovation, attitude, focus, skills, attraction, law of attraction, prosperous, abundance, business, net work, bio, story, grind, company, hard work, determination, goal setting, self growth, self development, personal growth, personal development, greatness, learning, financial, Mark Cuban, change, dream, videos, startups, millionaire, life, effective habits, opportunity, reading, failure, failing, persistent, progress, get rich, riches, how to make money online, how to be successful, how to reach your maximum potential, psychology, how to build your personal brand, how to meditate, meditation, living a radiant life, how to accomplish your goals, how to achieve your goals, how to create your own destiny, how to increase your productivity, how to be productive, energy, powerful

5. It should be descriptive

Descriptive domain names tell the guests what they should expect when they visit the site. This does not make the visitor guess what they are going to see in your site. If you want an accommodating website, think about what your business is. Use a descriptive word, which can sum up everything you are as a company.

via newrepublic.com

via newrepublic.com

6. It should include a ‘.com’

The “.com” is a common extension in domain names. This is the best way to be remembered. Visitors remember websites easily whenever they see the “.com” attached to them.

7. It shouldn’t  have numbers or hyphens

Keep in mind that good domains do not have numbers or hyphens. These additional elements just make the domains more complicated. You can get cheaper domain names with numbers or hyphens because they are not ideal.

If you purchase domain names with numbers or hyphens, there is always a possibility that your visitors will be directed toward another site. You definitely would not want that to happen.

Online entrepreneurship is very competitive. Chances are the domain name you want may not be available anymore. If it is, do not be discouraged. As long as your domain has most of the given traits, your website should be fine.

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Photo cred: Cointelegraph.com


  1. avatar
    LafayetteChiro! April 29, 2015 at 5:58 pm - Reply

    We love the great advice! Thanks for all you do!

  2. avatar
    D.Anne April 29, 2015 at 9:44 pm - Reply

    Great article. I agree-domains hold alot of weight in search right now, so you do have to choose wisely. And I love finding the domain that is perfect for branding. The one thing I have found is that hyphens (not the best choice but if there are no other options) can sometimes work to your advantage if they carefully placed. Pretty sure Google separates them, as it does with the vertical slash or comma, so you end up with two keywords.

    • avatar
      Willox Perez May 9, 2015 at 5:00 am - Reply

      Thanks! That is definitely an interesting point you made regarding Hyphen domains. I started reading about how 2 word short hyphen domains that are common or popular names/phrases have indeed some value. Sometimes definitely pays off to test it out and go from there.

  3. avatar
    Careericle.com April 30, 2015 at 12:14 am - Reply

    All of those are accurate. When I was trying to find my domain name, I wanted something catchy. But I was like Careericle.com sounds funny. But who would have thought Google would have been a catchy and worldly name. So make sure your domain name can be branded like Google.

    • avatar
      Willox Perez May 9, 2015 at 5:04 am - Reply

      Yes, It definitely have to be a balance between something you like but that is easy to pronounce and remember. Those 2 components are key to making a name brandable.

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