In the complicated, diverse world of the Internet, your name is your anchor to the Web. When you want to build a business offline, you want a good location, right? The same thing goes for online. Domains give you the opportunity to get more clients and earn more profit. It is your foundation for your online success.
To get a clear picture of a domain name is, here are the characteristics you should remember:
1. It can be used as a brand
A domain name can become a brand. It should catch people’s attention. If a domain name is brandable, people can easily connect with your site and remember it.
2. It should be short and sweet
Domains should be short. Three- to five-letter domain names sell fast. The shorter your domain name is, the better it is for your business. Try not to go more than 20 characters. Do your best to stay below 10. It is a great idea to go up to three-word domains. More than three words would be a death sentence for your site.
3. It should be easy to spell
A domain name must be easy to spell. The spelling should always be correct each time you recall it. If you misspell a domain name, you can end up in a page you know nothing about. If you want an easy-to-access website, you should avoid placing strange letter combinations. It should not be hard to pronounce it either.
4. It should be catchy
Good domains are easy to remember. They stick to you like glue, and they are easy to type whenever you feel like paying a visit. Complicated domain names are not easy to keep in mind. That is why sites with these difficult names lose visitors and traffic.
5. It should be descriptive
Descriptive domain names tell the guests what they should expect when they visit the site. This does not make the visitor guess what they are going to see in your site. If you want an accommodating website, think about what your business is. Use a descriptive word, which can sum up everything you are as a company.
6. It should include a ‘.com’
The “.com” is a common extension in domain names. This is the best way to be remembered. Visitors remember websites easily whenever they see the “.com” attached to them.
7. It shouldn’t have numbers or hyphens
Keep in mind that good domains do not have numbers or hyphens. These additional elements just make the domains more complicated. You can get cheaper domain names with numbers or hyphens because they are not ideal.
If you purchase domain names with numbers or hyphens, there is always a possibility that your visitors will be directed toward another site. You definitely would not want that to happen.
Online entrepreneurship is very competitive. Chances are the domain name you want may not be available anymore. If it is, do not be discouraged. As long as your domain has most of the given traits, your website should be fine.
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Photo cred: Cointelegraph.com