Joel Brown is a 27 year-old Australian entrepreneur who is best known for his world famous motivation and self-development blog Addicted2Success.com. He started the site less than 5 years ago and is already generating 6 figures passively from his blog.
He has been offered millions of dollars for his blog on over 4 different occasions, all of which he turned down. He is currently in writing his first book after being offered multiple publishing deals from publishing companies. What’s cool about Joel is that he is now taking the success of his very first blog and propelling himself forward in other areas of his career. He is using Addicted2Success to launch his personal brand.
Needless to say, he has few tips for blogging success. Check out the video below…
1. You need to blog about your passion
This is the most important thing to get right when you are starting a blog. A lot of people expect to make money fairly quickly with blogging, and they don’t take into account the dedication and hard work it takes to really make it work. As you’ll hear in the video below, it takes time and consistency to make money blogging.
This is why you need to choose a topic that you are passionate about. You need to be writing about something that fires you up, because you’ll need to stick with it for several years if you want to “make it”. If you are blogging about something just because you think you can make money, you’ll run out of words quickly…well before any success comes your way.
2. Be consistent
Like I shared above, blogging is a game of consistency. It doesn’t really matter how often you are posting, so long as you are being consistent about it. If you choose 3 times per week, then make it a habit and a commitment. Once a week, same thing. Just make it a habit and priority to be consistently publishing content on your site.
This is important because, like Joel mentions in the video, it takes time to develop a community and its going to take a lot of value before a large group of people trust you and your blog.
3. Don’t try to monetize too soon
One of the mistakes that bloggers often make, Joel says, is trying to monetize with ads and such too soon. Joel says it’s more important to focus on building up your audience before you even think about monetizing. Not that making money isn’t important, but with no real audience, you won’t make any money.
Wait until you have a good sized community of people who love and trust your work, and then you can start to monetize via ads, courses, etc.
4. Be a business owner, not self-employed
One of the mistakes that Joel says he made in the early days is working as a self-employed person, rather than as a business owner. This is not just speaking for tax purposes, although business owners definitely have it better than self-employed individuals in that realm.
Business owners build systems that create revenue on autopilot, and allow them to step away from the day to day operations while the business still grows. As a self-employed person, you’re pretty much a slave to the job you created. Although you will have to put in a lot of work personally at first, as soon as you start to make money and grow your blog, consider hiring out part time help and slowly extracting yourself from the day to day operations of running the blog.
5. Commit to studying your topic of blogging
One of the more important things to do is continuously be studying up on your craft. If you’re passionate about what your blogging about, this should be a no-brainer. Not only will it allow you to keep things fresh because you are bringing new content into your head which can then be relayed over to your audience, but you are also committing yourself to continuous learning and growth in your field.
6. It’s not just quantity, it’s quality
Although it can be nice to have a very frequently updated blog, it’s no so nice if the quality of your content takes a hit because of it. You can’t go for quantity at the expense of quality. That model just doesn’t work anymore.
In an interview I did with Joel Brown a few weeks ago, he shared with me that he had a mentee who was spending 4-5 days per blog post. Talk about quality!
7. Create multiple streams of revenue
This is probably the most important key when it comes to the business end of your blog. This is not something you’ll want to think about in the beginning, but as your blog starts to grow and you start to implement different monetization strategies, keep this in mind: You want multiple streams of income.
It’s never a good idea to only rely on one form of income, like ads. Those things come and go and you want your blog to be a long-term project. Instead, experiment with other avenues for creating income such as courses and eBooks, live events, books, personal coaching, blog sponsors, etc. You’ll want to experiment with and perfect as many revenue streams as possible so that you can maximize your profits and if one or more streams of income vanish or dwindle, you still have a thriving business.
Photo Cred: KickStart.my