In the online business world, setting up your own blog can be one of your most powerful marketing assets for generating sales and influencing your industry. If you’ve got an online business, here are six reasons why you need to set up your own blog:
1. It Establishes You as an Authority
Starting your own blog helps to keep your readers up-to-date on your opinions, activities and solutions on matters that are related to your specific marketplace. If you can connect with your readers’ wants, desires, and dreams, they will keep coming back to read more.
2. It Builds Relationships
Your blog enables you to build a relationship with your readers. As they come to know, like, and trust you, they will be more inclined to buy products and services on your recommendation. People tend to follow blogs more carefully than websites, so you need to be prepared to commit yourself to growing the blog, posting often, keeping it updated, and not giving up on it.
3. You Can Set Up a Blog For Free
When you first start to set up your own blog, you can do it for free with a ready-hosted platform like Blogger, a free publishing tool from Google. However, the more professional option is to have an installed platform with your own hosting and domain name using WordPress.org software. When you have your own domain, it makes your blog look more professional and adds credibility to your efforts to establish yourself as an authority in your industry.
4. It Generates Traffic to Your Website
Search engines will always prefer to send their users to fresh information. The more frequently you post, the more often the search engine spiders will visit your website. It will also generate more inbound links as your readers share your posts around the Internet.
5. It Generates Leads for Your Business
Rather than waiting for your next blog post, you can provide your readers with the option of a free report, e-book or video that has more detailed information. You can offer that freebie in exchange for your reader’s email address. Once you have his or her email address, you can send the report or video, and then the reader becomes a prospect with whom you can follow up with email marketing.
6. It Generates Online Income
There are several options that you can use to help generate online income when you set up your own blog. You can use hyperlinks within your text to connect to suitable affiliate offers or your own products that are connected to your content. You can also place affiliate banner advertisements on the page or sell advertising space to businesses that want to reach your audience.
When setting up an online business, there can seem to be a mountain of obstacles to climb – from getting your blog and website online to finding the right products to sell and the best customers to buy them. Discover quick, easy and proven online business strategies here.
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