Facebook has become an integral part of our lives. On any given day a huge percentage of the world’s population will find itself logging in, spending a few minutes (or hours) checking on the goings-on of their friends, family, and even favorite businesses, authors, and thought leaders.
So the question is, with all this activity on Facebook, have you found an effective way to build a fan page that not only bring in followers but also leads them to becoming buyers? Have you found a way to profit from it for your business?
If not, or if you’ve only begun to explore the depths of what you can do on Facebook, then check out these tips on stepping up your game:
1. Build a community around you and your business
Social media sites are all about engagement and interaction. If you want to leverage Facebook effectively, you need to build a community that’s interested in the topic of your business and to provide them with content that matters to them. Do that, and they’ll appreciate you more.
2. Don’t use social media to sell
This may be one of the biggest mistakes businesses and marketers make. We’re so used to marketing our products and services through the form of traditional advertising that we forget to consider that social media must be more nuanced. Consumers are on social media to be social, not to be sold to.
3. Have fun interacting with your fans and followers
Social media shouldn’t be a chore. You goal is to engage followers and advance them to the next step in the relationship. So don’t take it too seriously. The more you look forward to taking five or 10 minutes a day to post and create positive interactions with others, the more consistently you’ll do it.
4. It’s OK to be silly
This goes hand-in-hand with the previous tip. People like to have someone put a smile on their faces – especially when it’s unexpected. So take the opportunity to share something silly once in a while. Your followers will love it.
5. It doesn’t end on Facebook
This is where the magic happens. If you train your followers to engage and click on the majority of your non-sales content, then they’ll be more likely to do the same when you have something to promote. Key concept: Leading your followers away from Facebook is not only OK, it’s a critical step in your marketing process.
Businesses the world over are recognizing that Facebook has the potential to have a major positive impact on their income. So if you want your fan page working for you, consider engaging a professional to help. Having the right strategy in place can save you time and money and start generating the right fans, leads, customers, and sales.
Photo cred: Jcsocialmarketing.com