5 Essential Steps When Launching Your Own Business Blog

Alex Hamm September 13, 2015 3
5 Essential Steps When Launching Your Own Business Blog

Creating a blog is the hot thing to do these days. But what if you already have a business, and you simply want to create a blog as a supplement to your current venture? Maybe you want to use it as a way to document your progress, or perhaps use it as a way to attract more customers and support.

Whatever your reason, it’s a good idea to set up a blog for your business. Here are 5 tips for getting started…

1. Choose the best layout 

When starting up your business blog, it’s important to choose a layout that best suits your niche. There are plenty of FREE templates to choose from, but I recommend paying $25-100 for the RIGHT theme and get a really solid layout that you can fall in love with.

This is your baby and you will be spending a lot of time growing it. So choose a look that you love.

Now, this isn’t to say that once you choose a layout you cannot change it, but it’s best to have a solid layout that you like from the beginning.

You can use a simple Optimize Press blog theme like we use here at Dominate Social, or you can use a more complex theme, like the ones over at ThemeForest.net. It’s really up to you…

Social media, social media marketing

Via CatholicTechTalk.com

2. Make it mobile

This is a no-brainer. With more and more online traffic being fed in from smart phones, no website or blog can possibly keep up if it is not mobile friendly. You need to make sure your site is NOT ONLY mobile friendly, but mobile suited, meaning it fits well on smart phones and loads quickly.

Trust me, you’ll miss out on a lot of easy traffic and eyeballs if you don’t take the time to build a mobile friendly site.

Via DigitalBloggers.com

Via DigitalBloggers.com

3. Add multiple opt-in forms 

One thing your going to want when you create your blog is a way to collect email subscribers. If you have not already started building your email list, your a dummie. No but seriously, consider setting up an account with AWeber and learning the ins and outs of email marketing.

Your email list will be the life blood of all online business, so even if your business is not primarily online, you’ll want to have multiple places on your blog where people can submit their emails for you to contact them at your wish.

Via StellarSeo.com

Via StellarSeo.com

4. Learn simple SEO

I’m not saying you have to be an expert in SEO, but if you are going to run a blog, and have any hopes of creating long-term traffic flow, it’s a good idea to have some SEO set up properly. Or at least hire someone to do this for you if you have the resources to do so.

I recommend installing the SEO ALL In One Pack Plugin. It’s a great way to build in long-term SEO to your website.

Do some more reading up on the subject. It does not have to be complicated but you do need to do something for the SEO of your new blog.

Via WPSocial.com

Via WPSocial.com

5. Use Social Sharing Buttons 

This is important. Most blog themes have social sharing already placed within’ them, but if not, take steps to get social buttons plugged throughout the website. Not only should you have social buttons plugged throughout the entire website, but there should be share buttons implanted along side each blog post, so people can choose to share it with their social networks.

Don’t make people work hard to share your content with all their friends. Make it easy and convenient for them to click a button and send you lots of bonus traffic 🙂

So, are you ready to set up your brand new business blog?!

Photo Cred: Elcomcms.com


  1. avatar
    Jeff Ram-z September 15, 2015 at 12:21 am - Reply

    Thanks Alex! This is very useful info.

  2. avatar
    Joe Casci September 15, 2015 at 2:30 am - Reply

    There’s some great info here! Thanks

  3. avatar
    Michael P. Sakowski September 15, 2015 at 4:52 pm - Reply

    Informative, but when growing a new business, I would put blogging pretty low on the list of priorities.

    There are so many other things to do to grow revenues that seem more imperative.

    If one isn’t already cash-flow-positive, I wouldn’t worry about a blog. That’s nice after you are already above break-even.

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