5 Crucial Reasons To Actively Search For Your Why

Alex Hamm October 28, 2015 56
5 Crucial Reasons To Actively Search For Your Why

Simon Sinek became famous for his world renowned Ted Talk a few years ago where he shared the concept of starting with why. He shared how most people and organizations know exactly what they do and they know how to do it, but very few know why they do it. This is why very few people and businesses succeed. After all, 95% of all businesses and startups fail within the first 5 years.

Sinek followed up his talk with a book, called Start With Why, which quickly became a best seller. The idea of finding your WHY has become popular over the past half decade and I personally have recently gone through a period of life where I feel I lost my WHY. It was during that period that I looked heavily into Sinek and his teachings to find out just how important it is to find your WHY. Here are 5 reasons I learned it is important to find your WHY:

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Via Inc.com

1. You will face challenges 

In any career or business endeavor, you’re crazy if you don’t expect to come across challenges or obstacles. Heck, life is full of wild obstacles that get in your way and throw you for a loop. So where exactly do you expect to get the energy and motivation to get through those obstacles?

The answer lies in you WHY. If you have a strong reason for charging forward, you will have no problem facing challenges head on and plowing through them. But if you are not clear as to why it is that you are moving towards your destination, you’ll constantly pause and ask whether or not it’s worth it to keep going. You can’t afford to stop that momentum.

So hone in on your why, and you’ll power through any challenges or obstacles with ease.

2. You will avoid a significant amount of frustration

Let’s face it, if you are not scared or challenged on your journey, what’s the point of going for it? Choosing a goal and going after it throughout your life should be fun and adventurous, not easy and quick. But how do avoid feeling constantly frustrated when things don’t unfold as quickly as you’d hoped?

The answer lies in your WHY. When you have a strong vision for your future, you have no problem being patient with your goals and dreams. Sure, you want them to come as fast as possible, but when life happens to knock you in an interesting direction, you are able to quickly find your way back to your own path, IF YOU KNOW WHAT PATH YOU’RE ON.

You simply won’t have the drive to do the things that are necessary if you don’t know WHY you are doing it…read it and weep.

3. Finding the how’s will be much easier

Let’s be honest, in this day and age learning how to do things, (start a business, lose 20 pounds, become expert pickup artist, etc) is extremely simple. We have tens of thousands of people before you who have already accomplished something similar to what you are looking to do and the formulas are outlined all over the internet. If you are determined enough to figure out how to do something, you’ll be able to do so pretty easily.

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Via VeronicaKirchoff.com

Now with that being said, where do you find that determination? Awww, that’s what lies in your WHY. It’s not how to do something that normally holds people back, it’s why they are doing it. When people don’t know why they are doing what they are doing, it gets very discouraging and they give up. I mean, how can you blame them? If you were facing a major goal or challenge, and you didn’t have a red hot passion for seeing that goal into reality, would you keep going? Doubtful…

So find that WHY!

4. You will feel incredibly fulfilled

The secret to happiness in this world is finding your purpose. That became clear to me after reading a book called The Happiness Trap. The author shares how too many people fall into the trap of searching for happiness, trying to find powerful joy in the little things. Now, it’s not a bad thing to try to find joy in the little things, but that’s not what will serve you true happiness and fulfillment.

The key is to find a purpose. To find something that lights you up and gives you a reason to get up and be enthusiastic about something. Wouldn’t that just be the best life in the world? A life where you wake up every morning absolutely pumped for the day because you know you get to spend the entire day thinking about and working towards a future that totally gets you fired up.

That’s the type of life I’m working towards, how about you?

5. Things will be more fun

This directly ties in to #4. If you are living for a reason, you are going to have so much fun! You are going to wake up and feel the excitement of the world each and everyday. You are going to naturally surround yourself with individuals who have similar passions whom you can talk about interests with.

In the end, finding your WHY is extremely important and that’s why Simon Sinek recommends you start there. When you START WITH WHY, everything else falls into place.

56 Comments »

  1. avatar
    Billy October 29, 2015 at 6:09 pm - Reply

    Great post, asking yourself why problems occur really gets you to the root cause. Asking yourself why should people buy your products helps you understand how to market them successfully.

    Key thing behind all these questions is knowing your personal mission: why are you doing all this? At least Matt makes it clear he wants to teach people how to innovate better.

    If it’s not clear for you reading this comment, take a moment to reflect on it. Else ask someone you trust and investigate why they said it!

  2. avatar
    David October 30, 2015 at 6:08 pm - Reply

    This is true not just in life and career, but marketing as well. Too many times a company will sell a product on “what” (functionality) and forget the “why” benefit. The “why” is what connects the customer to the benefit.

  3. avatar
    Cara Ivy October 30, 2015 at 6:11 pm - Reply

    I absolutely loved this blog post. It is very important to search for your why and remember why. It actually made my day because I almost lost my why and went with a just because. All 5 reasons are great and I’m going to keep this to look at daily to keep my focus.

  4. avatar
    Anonymous November 1, 2015 at 2:12 am - Reply

    I strongly agree with this! People aren’t just going to do something for no reason at all.Most of the time there’s a reason behind it.That reason is WHY you do it. Why you do something determines how you do it & how much effort is put into it.

  5. avatar
    Bin November 2, 2015 at 3:23 am - Reply

    Excellent post, thanks for the sharing! I think that there can be multiple whys that keep us going forward and makes us feel fulfilled, and they connect to a person’s core values. Besides everyone need to make a living, the whys can be passion, sense of achievement, sense of responsiblity, and how you want to be remembered by others or the world. Also, one “why” can be the more dominant drive than the others at different stages of one’s career or life.

  6. avatar
    Eric November 2, 2015 at 5:24 am - Reply

    When the Why is big enough the How To will take care of itself. Great article!

  7. avatar
    Mecirny November 2, 2015 at 6:02 am - Reply

    Brilliant post. Why ? because it coincides perfectly with finding your purpose in life and business. And nothing fulfils than leading a purpose filled life and business. Life becomes more enjoyable and work, well it won’t be work anymore, such a cliche but true. Helpful post indeed.

  8. avatar
    Lydia Oyetunji- Lewis November 2, 2015 at 1:37 pm - Reply

    Awesome post!!! As an entreprenuer this post really hit home. What I do for a living definitely coincides with my “Why” and makes my work life very enjoyable. Well done Alex!!!

  9. avatar
    Ken Altenbach November 2, 2015 at 4:52 pm - Reply

    Good job. I’ve read an article around 5 years ago title, Ask “why” five times to find out the root cause of a problem. On the flip-side, “why” can be asked five times to find out the root cause of a success as well. A lot of headaches/heartaches can be avoided when taking the time to ask why. You can count on me to share this post with others.

  10. avatar
    Karen November 3, 2015 at 3:10 pm - Reply

    Terrific post, Alex! I agree that “finding the why” and continually examining “why” is important in identifying our purpose, fueling motivation and leading to fulfillment. Without a clear understanding of “why,” people can easily get caught up in an joyless routine, going through the motions without direction or sense of reward.

  11. avatar
    Azhar November 4, 2015 at 5:26 am - Reply

    Wonderful article by Alex Hamm. It has generated a new wave of energy inside me after reading this blog. One must has to ensure to find the answer for WHY that could certainly lead to great success.

  12. avatar
    John November 4, 2015 at 6:01 pm - Reply

    Our “why” will lead us directly to our goals, even when we want to quit.

  13. avatar
    Michelle November 7, 2015 at 7:43 pm - Reply

    Hey Alex, Attitude is so important. I can be happy scrubbing a floor if I’m doing it for a loved one. That’s why it’s so important to not only know your niche in biz but to genuinely care about them as people, doing our best to help them succeed. That’s an essential part of my Why. If I know Why someone wants something done a certain way, it’s so much easier to do. Great to connect with you on Twitter this AM. Lovely article.

  14. avatar
    Guy November 11, 2015 at 10:57 am - Reply

    Good post. My only additonal thought would be that in searching for your ‘why’ try and stay honest & avoid drifting into what you think other people might like to hear or what is trendy. Self honesty can often be harder than it sounds. Getting the foundations right can help a lot later on.

    Thanks again for an interesting subject

  15. avatar
    Matt November 11, 2015 at 9:25 pm - Reply

    Great post Alex, the “why” is the sanity checker before doing anything and the motivator once you have started. There are bumps everywhere, knowing your Why helps you sail over them.

  16. avatar
    Cathy Woods November 16, 2015 at 8:03 am - Reply

    The why comes down to your core values and what you stand for. It can also highlight your learning gaps. You might want to do or be something but cannot because you lack something and yes, the how is easy to find abut not always easy to apply. Staying focussed on the why means (eventually) you will find the right road.

  17. avatar
    Rahsaan Knight November 16, 2015 at 5:42 pm - Reply

    Most people want to start with why, and this is great, but then comes the hard part. How. We all have reasons to do what we do, and there is no doubt that this drives our actions.

    We tend to get stuck on the how. How do we cross the chasm, when the only way to go is straight ahead?

    Faith, my friends. You have to understand that in order to make it across, you have to have faith that the steps is going to appear at the exact time that you need it.

    This is easier said than done, but practice it, and it will get easier. I promise. -RK-

  18. avatar
    Raymond Gordon November 17, 2015 at 6:51 am - Reply

    I enjoyed reading your article. In these times in which we live, several among us seem to have lost their unique individual self. The cultural forces at play has had this cloning effect upon the masses. The why question is crucial in getting into the core of who you really are, unlocking your motives and true desires. The answers to your why provide the clarity to help formulate the directions to fulfill your purpose.

  19. avatar
    Lynne November 17, 2015 at 12:44 pm - Reply

    Great advice! Especially #5. That echoes the philosophy I’ve tried to live by, borrowed from Ben & Jerry of ice cream fame, “It it’s not fun, why do it?”

  20. avatar
    Eirlys November 20, 2015 at 8:08 pm - Reply

    Great article! We must always ask ‘why’. One why is better than just a simple response. Great job!

  21. avatar
    Stephane Lacroix November 22, 2015 at 2:09 pm - Reply

    I absolutely agree Alex! It’s important to have
    a strong vision for the future and having a powerful why will support that vision when
    things are not evolving as quickly as we would like.

    Thanks for sharing.

    Stephane

  22. avatar
    Melody S Green November 23, 2015 at 5:31 pm - Reply

    This is a good example that could be applied to anything. People for example, find out what their motivation is and you can see what they are about. What is their why? Helps you to see if they are going in the same direction you are. If they are not, be sure to take the next fork in the road.

  23. avatar
    Jess@Fairday's Blog November 24, 2015 at 11:17 pm - Reply

    This makes a lot of sense. Knowing why can do so much for us! Great post! 🙂

  24. avatar
    Frank November 26, 2015 at 9:46 pm - Reply

    Great Post. Thank you

  25. avatar
    Paul Lockley November 26, 2015 at 10:11 pm - Reply

    Excellent article with lots to think about. I have found in my life the most productive changes are made when you find the things you NEED to change more than what you you want to change.

  26. avatar
    Griffers December 3, 2015 at 10:15 pm - Reply

    WHY is key to being and keeping your motivation. Great blog. Awesome advice. Provokes thinking in you and what your purpose in life is….I will use this for remote sting myself and my clients…Thank you Alex

  27. avatar
    Griffers December 3, 2015 at 10:17 pm - Reply

    I will use this for *re motivating myself! And rechecking my comments before I post…arrgh! (Predictive text problems)

  28. avatar
    Nan December 5, 2015 at 12:49 am - Reply

    I couldn’t agree more! So many people are dissatisfied with their job, their life, their relationships… stuck in a rut. Stopping to think about the why of what they are doing would be the first step to getting on to a happier, more successful path.

  29. avatar
    Industrial Waste Auction December 6, 2015 at 2:09 pm - Reply

    Life is a magnificent journey with multi-facade endeavor. At different age and stage, mankind acts and thinks with the corresponding mind associated to that circumstance.

    It is inevitable success comes with long route of soul search to understand the WHAT, WHERE, WHICH, WHEN and WHY. In most cases there will be hard thinking, sweating and bleeding before the fulfillment of a dream, plan or act.

    AM, though is younger but he seems to understand the art of asking: WHY? Then apply HOW to test the challenge while containing frustration. He has the quality of an entrepreneur!

  30. avatar
    Sonya December 8, 2015 at 1:39 am - Reply

    Great post, Alex! Knowing the WHY of any given situation makes it that much easier to persevere.

  31. avatar
    Andrew Salter December 8, 2015 at 6:17 am - Reply

    Reading this blog has reconfirmed WHY I launched my sauce business 22 months ago which is going from strength to strength 🙂

  32. avatar
    Brent December 8, 2015 at 3:49 pm - Reply

    I loved that Ted Talk and book re: Start With Why. It is key for every entrepreneur to read his ideas and implement them in life. Thanks so much for sharing! Powerful article.

  33. avatar
    Melanie December 9, 2015 at 1:28 am - Reply

    Awesome article!

  34. avatar
    John Stannard December 9, 2015 at 10:37 pm - Reply

    Great post Alex. The older I get, only 39, the more I ask about the why. That’s why I have recently got involved with a venture called HopRocket.

  35. avatar
    Lunda Oshun December 12, 2015 at 12:55 am - Reply

    I am in search of my “why” as we speak. Sometimes the hardest question to answer, but the response is vital to your reasoning. Thank you for the guidance and reminder.

  36. avatar
    Kevin Handes December 16, 2015 at 3:25 am - Reply

    Good post. Knowing why we are doing what we are doing is obviously crucial.

  37. avatar
    Veena Naik December 16, 2015 at 5:54 am - Reply

    Great post! Just when I need it. It’s the why that keeps everyone going! That’s what will keep the fire in you burning.

  38. avatar
    santiago December 17, 2015 at 11:54 pm - Reply

    in life and in business , have to be smart , know that you will, persevering , hardworking , brave and patient, we can not give up at the first problem before us is why we must take these principles that I mentioned at the beginning , but as I say not only for business, but in life itself

  39. avatar
    Anonymous December 18, 2015 at 1:08 am - Reply

    Love This Post. Great Resource.

  40. avatar
    LPOB December 18, 2015 at 1:20 pm - Reply

    Great post. The technology-driven, fast pace of today’s workplace can be dehumanizing. We need to remember why we’re doing what we’re doing. If we remain true to ourselves and our own vision and values, we can take more risks – make more mistakes along the way – and create the lives we want. I know I do my best work when I’m happy!

  41. avatar
    houseofn5m December 18, 2015 at 10:41 pm - Reply

    Voraciously I recommend this article to every prospective young man and woman out there who really wish to become something, your first question should always be “why” , Dr. Ben Carson, said something about best and worst Analysis, he also talked about why you should always ask why? Before you do anything you should be able to figure out why you really want to do that thing. Great Article. I give to you.

  42. avatar
    @houseofn5m December 18, 2015 at 11:06 pm - Reply

    Voraciously, I recommend this wonderful Article to every prospective young man and woman, who really want to make it to the top. your first question before you start a thing should be “why” why do really want to do it, at this point I will make reference to what DR.BEN CARSON , said in one of his books , He said always compare the best and worst analysis before you begin, which made him talked about why you should always ask why. Asking why in everything I want to do has always been my normal routine. This are article will help a lot of people understand their dreams.

  43. avatar
    Stephen Osoko December 27, 2015 at 10:04 pm - Reply

    YES! It’s so important to know your why especially in the face of challenges!
    Great Post Alex!
    I’d love to have a quick chat with you about your experiences so far as a blogger.
    Thank you for your fastest reply!
    Stephen Osoko

  44. avatar
    SergioMG January 2, 2016 at 12:32 am - Reply

    Great post! Thanks for the sharing!

  45. avatar
    Khairil Sianipar January 2, 2016 at 9:03 am - Reply

    Great reminder Alex! Thank you for sharing. Knowing your why before you embark on an action/work needs to be made into a habit.

  46. avatar
    Patricia Leonard January 2, 2016 at 6:48 pm - Reply

    Alex, I am a big Simon Sinek fan and I appreciate your reminder of the importance of the awareness of our ‘why’s’. In life and business we can go on automatic and forget about our ‘why’s”. Since it the beginning of a new year this is a perfect time to check in on our ‘why’s’. Keep up the good work and service of your blogging! Best in 2016.

    Patricia Leonard
    Runway to Success
    Career and Business Solutions Consultation

  47. avatar
    Carol Bornman January 4, 2016 at 6:26 pm - Reply

    Excellent post!

  48. avatar
    Martin Steward January 11, 2016 at 7:30 pm - Reply

    Very interesting! I feel I’m on this quest for finding my why but I feel I’m finding it in pieces. Pieces of my why are coming together over time. I feel very soon I will be complete. I didn’t have a name for this journey but now I understand it is the quest of finding my why. Great post!!!!!

  49. avatar
    Ricky January 12, 2016 at 6:21 pm - Reply

    Find your why, passion and success will follow. A strong enough why will carry you through any amount of pain as in The Revenant

  50. avatar
    Andrea M January 14, 2016 at 4:23 am - Reply

    Hey Alex…U did a good job! This post makes me rethink of my true Why. Sometimes I feel like in limbo …but definitely Simon Sinek’s advice helps everyone find a clue to business success…Thanks for citing him!

  51. avatar
    Anonymous January 16, 2016 at 11:53 pm - Reply

    Finding the “why” helps me to truly know if the project I am working on is one I really can support. If I can’t defend what’s important to me, then I know I need to move on. Great article!

  52. avatar
    Frank January 17, 2016 at 8:45 pm - Reply

    Great post and I couldn’t agree more. I actually tweeted about this yesterday and was happy to find this article today. Understanding why is so important to being successful!

  53. avatar
    Diane M. January 20, 2016 at 3:45 pm - Reply

    That’s an insightful post. And, your right you always need to know why you are doing things. The Why will power you through the frustrations that you have with not having enough capitol, people who belittle what you are doing, and things that could easily derail your business.

  54. avatar
    Sally Pau January 21, 2016 at 6:46 pm - Reply

    Love this article. Very insightful. Everyone should read this to open up their minds

  55. avatar
    Paul February 8, 2016 at 4:46 am - Reply

    Very insightful. Starting with “why?” is a fundamental concept if you want to change behaviors. Take a look at this article http://thelifehabit.com/habits/21-bad-habits/697-how-to-break-a-bad-habit where we expand on this powerful concept

  56. avatar
    julien February 26, 2017 at 6:11 am - Reply

    this is very clever piece of writing https://thetoptenchefs.com/

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