Simon Sinek became famous for his world renowned Ted Talk a few years ago where he shared the concept of starting with why. He shared how most people and organizations know exactly what they do and they know how to do it, but very few know why they do it. This is why very few people and businesses succeed. After all, 95% of all businesses and startups fail within the first 5 years.
Sinek followed up his talk with a book, called Start With Why, which quickly became a best seller. The idea of finding your WHY has become popular over the past half decade and I personally have recently gone through a period of life where I feel I lost my WHY. It was during that period that I looked heavily into Sinek and his teachings to find out just how important it is to find your WHY. Here are 5 reasons I learned it is important to find your WHY:
1. You will face challenges
In any career or business endeavor, you’re crazy if you don’t expect to come across challenges or obstacles. Heck, life is full of wild obstacles that get in your way and throw you for a loop. So where exactly do you expect to get the energy and motivation to get through those obstacles?
The answer lies in you WHY. If you have a strong reason for charging forward, you will have no problem facing challenges head on and plowing through them. But if you are not clear as to why it is that you are moving towards your destination, you’ll constantly pause and ask whether or not it’s worth it to keep going. You can’t afford to stop that momentum.
So hone in on your why, and you’ll power through any challenges or obstacles with ease.
2. You will avoid a significant amount of frustration
Let’s face it, if you are not scared or challenged on your journey, what’s the point of going for it? Choosing a goal and going after it throughout your life should be fun and adventurous, not easy and quick. But how do avoid feeling constantly frustrated when things don’t unfold as quickly as you’d hoped?
The answer lies in your WHY. When you have a strong vision for your future, you have no problem being patient with your goals and dreams. Sure, you want them to come as fast as possible, but when life happens to knock you in an interesting direction, you are able to quickly find your way back to your own path, IF YOU KNOW WHAT PATH YOU’RE ON.
You simply won’t have the drive to do the things that are necessary if you don’t know WHY you are doing it…read it and weep.
3. Finding the how’s will be much easier
Let’s be honest, in this day and age learning how to do things, (start a business, lose 20 pounds, become expert pickup artist, etc) is extremely simple. We have tens of thousands of people before you who have already accomplished something similar to what you are looking to do and the formulas are outlined all over the internet. If you are determined enough to figure out how to do something, you’ll be able to do so pretty easily.
Now with that being said, where do you find that determination? Awww, that’s what lies in your WHY. It’s not how to do something that normally holds people back, it’s why they are doing it. When people don’t know why they are doing what they are doing, it gets very discouraging and they give up. I mean, how can you blame them? If you were facing a major goal or challenge, and you didn’t have a red hot passion for seeing that goal into reality, would you keep going? Doubtful…
So find that WHY!
4. You will feel incredibly fulfilled
The secret to happiness in this world is finding your purpose. That became clear to me after reading a book called The Happiness Trap. The author shares how too many people fall into the trap of searching for happiness, trying to find powerful joy in the little things. Now, it’s not a bad thing to try to find joy in the little things, but that’s not what will serve you true happiness and fulfillment.
The key is to find a purpose. To find something that lights you up and gives you a reason to get up and be enthusiastic about something. Wouldn’t that just be the best life in the world? A life where you wake up every morning absolutely pumped for the day because you know you get to spend the entire day thinking about and working towards a future that totally gets you fired up.
That’s the type of life I’m working towards, how about you?
5. Things will be more fun
This directly ties in to #4. If you are living for a reason, you are going to have so much fun! You are going to wake up and feel the excitement of the world each and everyday. You are going to naturally surround yourself with individuals who have similar passions whom you can talk about interests with.
In the end, finding your WHY is extremely important and that’s why Simon Sinek recommends you start there. When you START WITH WHY, everything else falls into place.