One of the most valuable assets any online business can have is a responsive list of email subscribers. Email marketing has been a go-to strategy to reach customers and potential customers for the past 2 decades, and although many have claimed it a “lost practice”, I and many of my colleagues and mentors of study are still using it with tremendous success.
The facts are there: Email marketing still works.
In this blog post, I share with you some quick ways to start building up your email list using simple social media strategies. A few of them require a few bucks to get started, but don’t let that deter you. Use the tips I share to start turning your social audience into a valuable list of email subscribers.
1. Run a promotion or contest
The easiest way to get a bunch of attention and quickly spark a rush of subscriber opt ins is to run a contest or giveaway. What’s great about contests and giveaways is that they offer a seemingly large reward for very little work. People will be willing to give you their email if the prize or goody you are offering is valuable enough.
The important things to ask yourself when setting up a contest or giveaway is…1) Is what I am offering cool enough to have people give me their email, even if they know they probably won’t win? 2) Which social platforms should I use to promote the contest?
If you can answer “Yes” to that first question, then all you have to do is determine the channel in which you promote the contest. If you have a budget, try sending some targeted eyeballs using Facebook advertising. It’s easy to get cheap leads through this platform. Also, try lighting the fire within’ Twitter and asking friends and colleagues to share it with all their friends. Get creative. If your offer is cool and valuable enough, people will want to share it.
2. Post links to landing pages
This is a no brainer, but I fear not enough business people do it. If you are looking to grow an email list, the most valuable tool you can have is a landing page. And a proven-to-convert landing page at that.
If you are not already using landing pages to collect email subscribers, I recommend looking into LeadPages.net. It’s a fantastic resource that allows you to build professional landing pages at a very good price. Another resource is Optimize Press, which integrates with WordPress and makes building landing pages and squeeze pages a piece of cake.
Once you have landings pages that are proven to convert, tweet them out frequently and share them with your Facebook friends and followers. If you are diligently working to build your social media audience, which you should be, your going to want to consistently have a system for moving all new followers to your email or customer list as soon as possible, so use these pages to get people onboard.
3. Use Twitter Lead Generation Cards
Twitter Lead Gen Cards are a fantastic way to collect email subscribers. Although is does take a few bucks to get started, since it is a Twitter Advertising platform, it can be well worth it if you have a profitable email marketing strategy. If you have a system in place that turns email subscribers into clients and customers through your persuasive email newsletter or auto responders, collecting emails will be invaluable.
Twitter Lead Gen Cards is a formula that allows you to collect contact info from Twitter users directly within Twitter. Essentially, you create an offer, and build a landing page directly within Twitter. Twitter then promotes this “disguised as a tweet” and people can subscribe with the simple click of button.
Since Twitter already has all it’s users emails registered, all they need is the user to click the “permission button” and that email is all yours!
4. Post social buttons within your emails
This is more of a “turn your email subscribers into social followers” tip, but I thought I’d share it anyways. You should be placing social buttons that link to your social accounts in the signature of all your emails, both personal and business. It drives people to multiple forms of communication and starts to allow you to reach potential clients and customers on many different mediums.
The more you can share your message with someone, the more quickly they will buy. It’s simple marketing.
Photo Cred: Adweek.com