3 Tips for Creating A Thriving Company Culture

Alex Hamm August 2, 2015 2
3 Tips for Creating A Thriving Company Culture

If you are interested in building a business that requires a team of people, often times referred to as a startup, then one of the underrated skills you’ll want to have is the ability to create a thriving culture within your team. People want to be a part of something special and they want to feel like they are contributing to something meaningful. They want to feel like they are a part of a special team.

There are a lot of things you can do to create amazing company culture and get your team motivated. And there are many benefits to having quality culture. For one, you don’t have to worry about whether or not people are going to stay with you or not; you have a higher retention rate for key people. You also have a small (or large) army of people who are behind you 100% and are just as excited about your business as you are.

The video below shares a few tips you can implement to create a thriving culture in your company…

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1. You don’t need fancy perks, think people first 

Many times when business leaders think they need to create good culture, the first thing that pops to mind is “What can I offer my employees as a perk?”

Often times, this is not the best way to go. Although perks and cool prizes are nice to have, and often times can get team members motivated for short periods of time, it’s not the main thing to focus on. Instead, put your time and energy into developing REAL relationships with each individual and create scenarios where people are encouraged to get to know each other on a deep level. You want to understand your people, you want them to understand you, and you want them to understand each other.

When people feel like they are understand, they feel at home. That’s the definition of a quality culture; the feeling of home.

2. Email is a terrible way to communicate

Most people’s first inclination when they need to let coworkers know something is to send them a quick email. It doesn’t matter if that person is 50 feet away or 3 offices down the hall. People are lazy and email is their easy way out of having a conversation.

Email is also the most impersonal way to communicate, and if you make it a habit, you and your team will quickly begin to care less and less about each other. You will simply “do tasks” and go home. You will not enjoy time at work because you are not with friends or a “work family”.

Encourage people to get off the computer and have a real conversation. This may take a few extra minutes each time, but it for sure keeps the culture thriving.

If you are not in the same office as a particular person you need to contact, a phone or skype call is the next best thing.

3. Give your team the room to make mistakes 

One of the worst parts about school is that they penalize you for making mistakes. Mistakes are shunned when we are growing up, and that is why most people think it’s bad to do so. Rather, making mistakes is one of the best ways to learn new things and should be encouraged.

Give your team and coworkers the room to try new things and see what works best for them. Chances are, they will find what works best for the company along the way and your business will grow.

Photo Cred: EnterraSolutions.com


  1. avatar
    Jeffrey Kim August 4, 2015 at 6:54 am - Reply

    The each points mentioned in this article reflects general corporate cultures in a realistic expression. Organizations in Asia also can learn from it. I can see the motivation and involvements from the given tip. Thank you for the great piece of idea!

  2. avatar
    Olga August 8, 2015 at 7:28 pm - Reply

    Great article. Thank you !

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